On November 16, 2021, a special event titled "Apnu Uttarakhand" was held at Raj Bhavan, Mumbai, to celebrate the 21st anniversary of the establishment of Uttarakhand. The event, attended by Shri Bhagat Singh Koshyari, Governor of Maharashtra, highlighted the rich cultural heritage of Uttarakhand through a unique musical presentation.

The centrepiece of the program was a single song that beautifully captured the essence of Uttarakhand’s folk culture. This song featured stanzas in different dialects of Uttarakhand, showcasing the state’s linguistic diversity and traditional heritage. The performance was accompanied by traditional musical instruments native to Uttarakhand, adding authenticity to the presentation.

Prominent artists such as Basanti Devi Bisht, a Padmashree awardee, along with Shristi Kala, Aman Raturi, Vikas Bhardwaj and others performed folk songs that reflected the cultural richness of the region. The Governor felicitated all the performing artists for their exceptional contributions, celebrating their role in preserving and promoting Uttarakhand’s cultural legacy. The event was a memorable occasion that not only marked 21 years of Uttarakhand’s statehood but also honoured its vibrant and diverse cultural traditions.

This video-making and blog writing project is an initiative designed to engage students in exploring and presenting various aspects of Indian culture. It focuses on throwing light on different cultural elements such as handloom, handicrafts, agricultural products, languages, food, traditions, dresses, and tribes.

By participating in this project, students delve into the intricacies of our cultural heritage, gaining a deeper understanding of its significance and diversity. They research, create, and produce videos and write blogs that not only showcase the richness of Indian culture but also serve as informative and creative tools for educating others.

This initiative fosters a sense of pride and connection to cultural roots among students. It equips them with valuable skills in research, storytelling, and digital media production, empowering them to share their knowledge with a broader audience. The video-making and blog writing project not only enhances students' appreciation for their heritage but also contributes to the preservation and promotion of cultural traditions.

#NayaabByZaruriHai is an exclusive platform dedicated to showcasing and selling premium, handcrafted products. We collaborate with schools, colleges, clubs, and organisations, leveraging their spaces during special occasions to highlight our curated collections.

This initiative allows us to present a diverse range of artisanal products, celebrating traditional craftsmanship and promoting sustainability. By partnering with these institutions, we create opportunities to engage with a broad audience and support talented artisans.

In addition to our showcases, we host curated events where various brands display their products. ZaruriHai features its premium offerings alongside these brands, providing a refined and immersive shopping experience that supports both new and established artisans.