As the hashtag signifies, "Together Even When Afar," this campaign was launched to foster a sense of unity and support during the COVID-19 pandemic. It helped bring together prominent people from different walks of life through social media who spread positive messages through sharing videos. We also extended help to stray animals by feeding them, and putting reflective collars on them so that they are saved from vehicle collisions in low-light conditions. From then on, feeding stray animals has now become a regular activity that the society undertakes.

During the onset of COVID-19, when people were confined to their homes, we helped bring together prominent individuals from various fields who created motivational, educational, and cheerful videos to spread awareness and help reduce the stress that people were experiencing. School principals, international sports players, and child actors joined hands to support the community under this initiative.

These videos played a crucial role in providing mental health support, helping people cope with stress, and maintaining a positive outlook. They ensured educational continuity with lessons from educators and promoted physical well-being with fitness tips from athletes. Cheerful videos from child actors provided much-needed entertainment and a sense of normalcy. This initiative fostered a sense of unity and community, reminding us that we were all in this together.

During the challenging times of COVID-19, we focused not only on helping fellow humans but also extended compassion to stray animals affected by the lockdown, demonstrating empathy and commitment to the welfare of all creatures. Many dignitaries shared a video message to motivate people in the light of this initiative . The launch of the #DurHokarBhiSaathHaiHum campaign emphasized the importance of feeding and caring for stray animals and encouraged others, including children, to participate in animal welfare efforts. By inspiring kids to provide water and food for birds, we promoted empathy and kindness among the younger generation. From then on it became a regular activity.

Reflective collars are essential for enhancing the safety of stray animals by increasing their visibility, especially in low-light conditions. Partnering with Asort and Red FM, we equipped stray animals with these collars to make them more noticeable to drivers and pedestrians, thereby reducing the risk of accidents. This initiative not only helped in protecting the animals but also improved their overall well-being by making them easier to spot and identify, fostering a safer and more compassionate environment for both the animals and the community.